Client:
Chrysalix Venture Capital
Services:
Brand Strategy, Communications and Marketing Strategy, Website Development, Mobile Website, Application Development, SEO, Content Strategy, Copywriting, Design and UX
Communicating from Brand Strength
Chrysalix Venture Capital – formerly known as Chrysalix Energy Venture Capital- wanted to shift their brand strategy and communications in a big way. They asked Kumu to help communicate that change. We helped them develop a brand strategy, redesign their website and investor relations communication materials.
Opportunity:
Chrysalix’s previous brand and business strategy was focused on clean technology. In fact, the company had developed a remarkable name for itself as one of the top clean tech venture capital companies in the world. The company decided that the next big opportunity was in the robotics, artificial intelligence and automation space.
Idea:
Kumu worked with Chrysalix using our brand strategy methodology to help uncover the essence of its brand purpose and then to communicate that change through their website, social channels and investor presentation materials.
We worked closely with the Chrysalix executive team to rediscover their mission, vision, values and purpose, and validate their brand purpose and proof points.
Through extensive objective planning and audience analysis, we developed the brand platform of “Future Possible”. The insight was that Chrysalix has a highly experienced management team, extensive global partner network and deep technology knowledge and expertise to not only identify the disruptive innovators, but actually brings those companies out of the garage and into the global marketplace.
View the the results here: http://www.chrysalix.com