Energy Utility Practice

In today’s changing energy landscape, energy business leaders recognize that sustainability and adopting a digital customer-centric model to engage customers is fundamental to remain competitive. Kumu Agency has been developing strategies for energy efficiency and Demand Side Management for the past ten years. Our services include digital strategy, user experience and design, software application development and enterprise websites for utilities.

What follows are some highlights of some of the work we have done.

“Kumu Agency are expert marketers who have helped us deliver smart and creative solutions to Demand Side Management programs that are cost-effective, have increased engagement scores and improved conversions to programs.”

Residential and Commercial Engagement Apps

Consumers are bombarded with a lot of information these days, and energy efficiency can be a complex marketing challenge, encouraging consumers to use less of something instead of more. Kumu Agency has developed a series of highly visual and interactive desktop and mobile apps that have proven to increase engagement and understanding scores with consumers, while increasing conversions.

Residential Digital Home Audit
Engage customers with the benefits of energy efficiency and reducing their carbon footprint with personalized guidance and incentives.

Residential Savings App
Increase conversions to incentive programs by helping homeowners choose the right energy-efficiency products for their specific needs.

Commercial Savings App
Improve participation rates of your commercial energy efficiency programs by showing businesses the steps they can take to meet their energy savings goals.

Smart Home App
Increase homeowner motivation to invest in energy-efficient products with this app that explains how a smart home works, compare and select energy-efficient products, and quantify cost savings.

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