UNIVERSAL FILM: Gospel Hill: Social Marketing, Event Launch, PR Company: Quiet Hand Productions Gospel Hill Gospel Hill is a film produced by first time director, and well-respected actor Giancarlo Esposito through his production company Quiet Hand Productions. The film needed a way to build word-of-mouth and buzz. The film was to be screened at the Democratic National Convention and the Inauguration of Barack Obama as...
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Energy Conservation Business Excellence Awards Company: BC Hydro Power Smart Excellence Awards BC Hydro holds a bi-annual event to recognize business customers who demonstrate excellence in power management practices. Kumu developed and executed on a digital strategy that included a desktop and mobile website, LinkedIn social strategy and digital and at-event feature videos showcasing the award nominees and winners. When the award winners were announced,...
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TELUS: Youth Marketing & Digital Platform Strategy Company: Telus Touch at Events Overview TELUS engaged Kumu to help develop the strategic planning of a digital platform to engage youth in giving efforts. TELUS are a leader in philanthropy, last year giving 44 million dollars to various charities and causes. Challenge Marketing to youth required engagement with educators, students and planning a digital strategy and vision...
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Hydro Electricity Generation iPad App Company: BC Hydro Visitor Centre iPad App BC Hydro’s community marketing team wanted a way to help educate British Columbians on the great engineering feats that are the hydro-electric dams here in British Columbia. Producing clean and renewable energy, these great dams have built economies in small towns throughout the province, and helped the province become a world-class leader in...
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American Express: Touch at Events Company: American Express Touch at Events American Express wanted to reach consumers in a compelling way at the US Open. Working with Kumu, Amex wanted to provide guests at the Open with the ability to “Win tennis lessons with Andy Roddick and other star players” and “Win box tickets with celebrities”. We built a touchscreen interface designed with the specific...
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