Campaigns, Advertising & PR

Media Planning & Purchasing

Our team of media professionals leverage data, ad-technology, and advanced attribution methods to ensure every working dollar spent is invested in the most effective channel possible. We begin with an audit of previous years’ strategies and performance against KPI’s and detail what a successful outcome will look like moving forward. This includes the development of the media objectives, KPI’s and attribution models employed. We examine our target audience, determine where they are in the consumer journey and how we will effectively move them through the conversion funnel. Kumu Agency will then develop a comprehensive and executable plan: including a tactical outline of solutions, the strategic alignment, timing, asset requirements, messaging, implementation, reporting, and optimization strategy. Your investment in data-driven marketing platforms offer our a progressive and competitive solutions for your marketing spend.

Services Provided Include:

  • Programmatic Display, Mobile, Video (Acuity)
  • Programmatic Native (Stack Adapt)
  • Influencer Marketing (Tap Influence)
  • Paid Social
  • Google Ad Words
  • Google Campaign Manager, 3rd Party Ad Server (DCM)
  • Google Tag Manager
  • Google Analytics
  • Facebook
  • Instagram
  • Twitter
  • SnapChat
  • Pinterest
  • LinkedIn

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