Brand + Sustainability in the Age of Transparency

Kumu Agency and NewCo present:

Sponsored by:

Today, more than ever before, businesses are recognizing the significant impact they have on every aspect of our environment, society, and our global economy.

How does a brand define itself in this new era? Can awareness and action on the environment include innovation, productivity, customer development, economic growth and better communities? How do brands successfully communicate the complex issues they face in this digital economy? What is the role of data and technology in synthesizing brand challenges and opportunities?

Join moderator John Battelle and global sustainability and marketing leaders from Jet Blue, Seventh Generation, IBM and Nestle as we explore some of the challenges and opportunities brands face driving towards a more sustainable planet.

Rich Michos, IBM, SVP Telco/Media & Energy/Utilities; previously VP Smarter Cities

If any company has carved out mind share as a smart cities thought leader, it is IBM. Today Richard Michos leads up IBM’s marketing leadership for Telco, Media, Energy and Utilities. And the man previously responsible for IBM’s smart cities messaging worldwide is Rich Michos, Vice President Marketing, Smarter Cities. There’s a lot underneath that umbrella, including client engagement with innovative cities. This role gives him a truly global perspective and makes him a great choice to provide insights to today’s changing business landscape.

Joey Bergstein, Chief Marketing Officer, Seventh Generation

Joey Bergstein has been driving growth at Seventh Generation, America’s iconic, leading maker of Eco-Friendly household and personal care products. Since joining in 2011, Seventh Generation has grown revenue double digits, dramatically increased its consumer base and has built a reputation for disruptive innovation and marketing including being a leader in digital and social marketing.

Nelson Switzer, Chief Sustainability Officer, Nestle Waters North America

As the Chief Sustainability Officer of Nestle Waters North America, Nelson’s professional goal is to identify and open profitable opportunities that preserve and enhance social and natural capital – through strategic management and communication. His creative and collaborative style allows him to zero-in on the real issues at hand, and matching solutions to corporate environmental, social and governance challenges. His unique experience as a strategic advisor – including work with global and local, public and private sector corporations – gives him a holistic perspective towards solving complex problems.

John Battelle, Panel Moderator

Mr. John L. Battelle is the Founder and Chief Executive Officer at NewCo Festivals, Inc. Mr. Battelle is a Co-Founding Editor of Wired magazine and Wired Ventures. He is an Adjunct Professor at the U.C. Berkeley Graduate School of Journalism. Mr. Battelle was named a “Global Leader for Tomorrow” by the World Economic Forum in Davos, Switzerland. He is a finalist in the “Entrepreneur of the Year” competition by Ernst & Young and has been named an “Innovator”, one of ten best marketers in the business, by Advertising Age. Mr. Battelle holds a Bachelor’s degree and a Master’s degree from the University of California.

1:00 pm – 3:30 pm
March 2, 2016
Tickets $200
Grand Ballroom
Vancouver Trade and Convention Centre


Use the code “IBMSpecial” to purchase a session pass for this talk.

Presented by