Brand + Sustainability in the Age of Transparency
Today, more than ever before, businesses are recognizing the significant impact they have on every aspect of our environment, society, and our global economy.
How does a brand define itself in this new era? Can awareness and action on the environment include innovation, productivity, customer development, economic growth and better communities? How do brands successfully communicate the complex issues they face in this digital economy? What is the role of data and technology in synthesizing brand challenges and opportunities?
Join moderator John Battelle and global sustainability and marketing leaders from Jet Blue, Seventh Generation, IBM and Nestle as we explore some of the challenges and opportunities brands face driving towards a more sustainable planet.